How To Ruin Your Brand
There’s a sort of confidence found only in brands that have confidence. This article is about how to confidently present your company as a brand to the world, while avoiding the mistakes that keep on being repeated for lack of knowledge by business owners.
Each Brand Has A Story. Each Story Has A Guide.
It’s poetic to talk about souls and discovering your brand’s exquisite essence before revealing it to the world. But what is a “soul,” and why does it matter so much in a brand’s story and personality?