KIRA—Launch Campaign
The intersection of two cultures comes in the slowest of motions at KIRA, whose launch campaign had us rethink the marriage between Japanese precision and Mediterranean flair.
Campaign Overview
Frame by frame, we follow those who have conceptualized and brought KIRA to life. Through parallel storytelling and micro-attention to detail, they invite us to peek into their world.
Visual Narrative
KIRA has strikingly clear craftsmanship at its core, a non-negotiable element we had to put under the limelight for its launch campaign. So we focused on following the different master artisans behind the scenes as they conceptualize and then materialize all the pillars of KIRA.
The Masters' Series
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Chef's Scene
The Sumi-e technique, meaning “black ink painting,” captured just that across the chef’s notebook as he sketched away his culinary vision.
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Fashion Designer's Scene
From rough, flat sketches to neatly dressed and ready hosts, we follow the designer as she embodies the cultural elements adopted by KIRA into the fabric and shape.
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Architect's Scene
Simple linear perspective traces the architectural heart of the venue, which sees an elegantly unique fusion of structural elements from both cultures.
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Mixologist's Scene
Using stippling techniques, we illustrated the ideation of signature cocktails that embody the spirit of cultural fusion, fundamental to KIRA's identity.
Cocktail Illustrations
In the name of honoring Japanese precision and Mediterranean flair, we presented KIRA with this series of hand-drawn cocktail illustrations, which soon became the brand’s signature elements.
